Chick-fil-A

Problem

Chick-fil-A needed a strategic approach to attracting high-caliber talent into their restaurant. The main goals were creating opportunities for individuals just starting that were looking for their first job or individuals that were looking to make a career on the Chick-fil-A leadership route.

Services

Digital Strategy

Content Creation

Search Engine Optimization (SEO)

Social Media Management

Solution

We creatively strategized on the way to capture the heartbeat of the restaurant while maintaining the corporate brand identity. We quickly and aggressively gathered our production team to make their vision come to life, walking away with a piece of content that successfully tells their brand story and the culture prospective employees would be walking into.

Results

Streamlined overall content creation, resulting in higher efficiencies and enhanced output, new brand photos, promotional film, social media strategy, and a strategic relationship between local high schools, and empowered our client to utilize content resulting in increased credibility with prospective new hires.

Next case study