CMG Group | MORR

Coach Mentor Guide now "Converge" provides professional & leadership development, executive coaching, and consulting services. Service offerings include: individual executive coaching, team and small group coaching, creation and delivery of professional development programs and curriculum for managers and front-line staff.

Problem

Coach Mentor Guide needed to completely rebrand to draw in new business and create an online presence that would be memorable and attractive to individuals looking for coaching and consulting services.

Process

The strategy consisted of a brand new website, a brand film, a press kit, a podcast, an e-book, a social media strategy, a brand strategy, a series of product launches, and a series of planned social media campaigns.

The Result

Streamlined overall content creation and social media management process, resulting in higher efficiencies and enhanced output, developed a digital growth strategy that doubled client acquisition by 50% and went from 3,000 to 12,000+ connections on LinkedIn. Empowered the client to utilize content resulting in increased credibility with prospective new clients. The company got acquired by a more prominent firm.