OBB | MORR

OBB

A conceptual identity system exploring how a modern terminal-software provider could communicate precision, structure, and technological clarity.

Problem

OBB is a conceptual brand created as part of our internal exploration into enterprise software identity systems. OBB is not based on an active product. OBB serves as a blank framework to examine how terminal-focused software companies might evolve visually in a category dominated by dated, overly technical aesthetics. Most enterprise software brands rely on rigid grids, low-contrast palettes, and legacy visual conventions that fail to express modern capability. The challenge was to imagine a system that feels structured yet expressive, engineered yet approachable.

Process

OBB is a conceptual brand created as part of our internal exploration into enterprise software identity systems. OBB is not based on an active product. OBB serves as a blank framework to examine how terminal-focused software companies might evolve visually in a category dominated by dated, overly technical aesthetics. Most enterprise software brands rely on rigid grids, low-contrast palettes, and legacy visual conventions that fail to express modern capability. The challenge was to imagine a system that feels structured yet expressive, engineered yet approachable.

The Result

OBB is a conceptual brand created as part of our internal exploration into enterprise software identity systems. OBB is not based on an active product. OBB serves as a blank framework to examine how terminal-focused software companies might evolve visually in a category dominated by dated, overly technical aesthetics. Most enterprise software brands rely on rigid grids, low-contrast palettes, and legacy visual conventions that fail to express modern capability. The challenge was to imagine a system that feels structured yet expressive, engineered yet approachable.

Problem

Process

The Result

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