Western Mass Auto Insurance


Before working with MORR, Western Mass Auto Insurance struggled with an online presence as it couldn’t get the attention of its target audience. They only ranked on the first page of Google for four keywords, which meant that their website wasn’t ranking high enough to get clicks by potential customers. The primary concern was that their services would go unnoticed if nothing changed about their rankings. Trying to make their website rank higher on industry-specific keywords and to reach out to the local audience, Western Mass Auto Insurance turned to MORR for help.


Digital Strategy

Search Engine Optimization (SEO)


Our strategies combined SEO activities (like website audit and assessment, keyword research, competitor analysis, business profile listings, etc.) and content marketing activities (publishing keyword-rich, engaging, and informative content) to increase rankings. They wanted to rank their website higher for more leads, which would ultimately mean more conversions. After conducting a thorough analysis of their digital marketing strategy, MORR understood that Western Mass Auto Insurance was struggling with customer engagement, which heavily impacted the demand for their services. We devised a comprehensive SEO strategy for them that included: Content marketing through articles, blogs, social media marketing, and Google My Business Listings optimized for their target locations. We also wanted to communicate the client’s message in a visually appealing and easy-to-understand way, so we focused our SEO services on creating riveting blogs. These informative blogs and infographics covered everything from talking about auto insurance basics to assisting new customers with how renter’s insurance works.


The combination of our SEO strategy and conversion-boosting services caused a spike in the number of leads generated to their site—resulting in a whopping 29.34 percent increase in organic traffic! Nine hundred sixty-six people called Western Mass Auto Insurance based on their Springfield listing. Eight hundred ninety-five people called the client via the Indian Orchard listing. Overall they received 1700 inquiries from potential customers in less than 90 days.

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